What Service We Offer?
Why do you need an SEO audit?
- Your search engine ranking suddenly drops or website traffic plummets
- Unexpected results from your current attempt to optimise your website
- You have more backlinks than your competitors but you are still ranked below them
- If you want to improve your website’s visibility in search results
- To gain an understanding of optimisation before creating or improving your website
- To discover search engine unfriendly features on your existing website.
The SEO audit process starts with an overall analysis of your website to assess what steps are needed to best optimise it for search engines. Based on this analysis, Result Driven SEO will offer you recommendations on how to improve your website’s search engine position.
Why Local SEO?
More than 40% of online searches now include the location (according to Search Engine Land). This is called “local intent”. In other words, almost half of Google search queries include the name of a city, town, county, or postcode. This is a huge opportunity for you to generate new inquiries in your chosen service area.
More than 80% of people click on organic (free) listings and Google Maps (Search Engine Watch) when looking for a local product or service. This is because Google Local SEO contains reviews, and these reviews in turn attract more potential customers.
Google Places/Plus Local pages greatly improve your business’s visibility on mobile phones and tablets. If you’re struggling to rank your website in the organic (free) section, Google Places/Plus Local is an opportunity to gain valuable real estate among less visible competitors on the mobile screen.
Google Places/Plus Local pages help smaller local businesses compete with larger international brands and paid-for directories in their cities. It’s a sensible way to serve the customers closest to your store or office.
Smartphone use is on the rise, with a growing proportion of Australians in all regions having a smartphone as their primary mobile phone, according to the media and communications regulator, the Australian Communications and Media Authority (ACMA). Major capital cities have the highest proportion of smartphone owners at 76%, while in non-metropolitan areas the proportion of Australians with a smartphone as their main mobile phone has tripled in the four years to last year, from 19% to 60%.
- 83-93% of people (depending on the country) use their mobile devices to access the web every day.
- 35% of smartphone users use their mobile phones to buy goods.
- 96% of users use their mobile phones to research products and services.
- 59% of mobile searchers visit a shop after having searched online using a mobile device.
Mobile marketing is a promising economic driver. It sends a powerful message to businesses. It’s time to develop a solid mobile SEO strategy to secure the future of your business. Although many companies know this inherently, they neglect to optimise their website for mobile. No matter how big your business is, mobile optimisation is no longer an option.
What does our mobile SEO package offer?
While SEO optimisation for mobile is similar to SEO optimisation for desktop browsers, we take a few extra steps that can put you ahead of the game in this area.
Make your website mobile-friendly:
Our SEO experts work hand-in-hand with our web designers and developers to update your mobile site. Our main advantage is that we have both SEO and web designers in one team, working in tandem on your project.
Increase your mobile site’s loading speed:
Your website’s loading speed has a pretty significant impact on your Google ranking. We analyse this and then check a number of factors on your site to ensure it meets search engine guidelines.
We strive for a great user experience:
User experience is another important ranking factor, but it’s also something you should strive to improve, regardless of who’s monitoring it. The better the user experience, the more time a user will spend on your website, giving you more opportunities to drive a conversion.
While eCommerce SEO shares many similarities with existing SEO strategies for lead-generating websites, we add a few extra steps to give you the secret edge in the competitive battle of eCommerce SEO:
Keyword research at category and product levels
Keyword research is crucial for all SEO projects. For eCommerce sites, keyword research is more extensive, as we study your main product category as well as each product within the main category.
The next step is to conduct long-tail keyword research for content development. We do this because many short-tail keywords are usually competitive and highly sought after by other companies – usually your biggest competitors with budgets 10 times bigger than yours.
Write a unique product and category description
This is the hard part! Many e-commerce sites do not have product or category descriptions or they simply copy the same descriptions directly from the manufacturer’s online catalog or website. Text descriptions for your product category or product detail pages help to increase the relevance of users’ search queries and are highly valued by Google. Don’t worry! Our professional content writing team will help you.
Set up eCommerce tracking in Google Analytics
Our optimisation work includes setting up eCommerce tracking in Google Analytics to help you monitor which products are selling well, which traffic channels are driving the most sales, and where leads are bouncing.
Google Analytics eCommerce reports include:
- Conversion rate
- Average order value
- Number of transactions
- Total revenue
- Average order value
- Were there any unique purchases and how many were there
- Quantity of all products sold and how much of each product was sold
- Revenue by product
- The average price of products
- Daily performance
- Visits to transaction
Speed has always been important to your customers. Now it’s important to Google too. We make sure that whoever wants to use your website, works as efficiently as possible.
Solve pagination problems:
A common problem on large e-commerce sites is dealing with pagination effectively. Sites typically have product categories with thousands of products covering many pages. We’ll solve this problem for you.
E-commerce sites often overlook the opportunity to integrate product-focused Q&A content. Our content writing team takes this into account when writing product and category descriptions.
Google Penalty Removal
Get your rating back
The worst possible thing has happened in your SEO world. Your organic traffic has dropped and your website no longer ranks for the key terms that have delivered quality visitors for years. You suspect that Google has penalised you. But what to do? It’s probably because of two major Google updates: Penguin and Panda.
You may have been hit by one or both of these penalties if:
- You have received a warning from Google for unnatural links or other practices.
- Google has notified you of a manual penalty
- if there is a sudden drop in traffic on a particular date
- your site has disappeared completely from Google search results
Result Driven SEO has helped businesses regain their position and reach even higher rankings after Penguin and Panda penalties. No tricks, no secrets. We’ll get you back in compliance and restore your rankings.
Our penalty recovery strategy:
First, we’ll check if you have a relevant penalty. Many drops in rankings and traffic are not due to penalties, but to site problems. We want to check this before we start.
Re-inclusion of Penguin
If you have received a Penguin or manual penalty for an unnatural link, we will:
- review your entire link profile manually and with a machine-learning filter.
- We will investigate known link networks, schemes, paid links, and other spam sources.
- Request that your company be banned from all these sites
- log these requests
- Prepare an “opt-out” message that will tell Google to ignore links that cannot be removed.
- Prepare and submit review requests.
- Persist with the requests until the penalty is lifted.
Revitalising the Panda site
If your site is losing rankings due to low-quality content, we’ll help you adapt better to Google’s Panda algorithm. This is a depreciation rather than a penalty. So, to help you move up the rankings, we:
- Crawl your site
- assess the quality of all pages
- Check for problems such as slow page load speeds or accidental page bounces.
- We rewrite critical pages
- remove “thin”, low-quality pages
We don’t just update a site’s ranking. We’re professors of Google’s approach to search quality. Call us today to discuss how you can improve your Google ranking.